Alpha Warrior went from obstacle-course races to CAR RACES?! Now, that’s an aggressive business strategy! Well…it’s partly true. The latest expansion of our fitness company is, indeed, partnering with NASCAR but in a way that’s different. Generally, our MO includes: challenging civilians to Prove it® at our state of the art obstacle-course, the Proving Grounds™, and training our soldiers at any of our 90+ military Battle Rig installations through our international, multi-branch tours. We are looking to serve the military, but this time, by giving back.
For their 60th annual Memorial Day weekend event, NASCAR provided the opportunity to honor our military and for supporters to join in this mission by donating tires toward cars to be driven in honor of fallen soldiers.
At the Monster Energy NASCAR Cup Series Coca-Cola 600, we commemorated William O’Brien, who was killed in combat in Iraq on March 15, 2008.
The car of tribute, No. 53 Chevrolet Camaro ZL1, owned by Rick Ware Racing and driven by racing pro BJ McLeod, donned the Alpha Warrior logo on the rear. On the sides, Nine Line (a patriotic apparel company) and a few other organizations’ images were showcased throughout, but most prominently, Enlisted Nine Fight Company.
Williams’s brother, CSM (R) Dan O’Brien, co-founded Enlisted Nine Fight Company, a patriotic lifestyle-clothing brand and partner of Nine Line. “My family has always been involved in racing from Indy (IRl) to NHRA, but I’m the first one to try NASCAR,” shares O’Brien. “I always wanted to race for [William]. I was just trying to find the right moment…” CSM (R) O’Brien invited his friend CSM (R) Mike Hatfield of Alpha Warrior to get involved. “Mike and I served as active duty Command Sergeants Major,” says O’Brien.
“We have always talked about working together on a few projects. Once we retired, we both had a good platform that made sense to bring Alpha Warrior and Enlisted Nine together, as well as Nine Line.” O’Brien also gave special note that the car was to honor Tuskegee Airmen, especially 99-year-old LTC (R) Robert Friend.
This may just be the beginning of Alpha Warrior’s entrance into the racing world. Our Chevrolet Camaro ZL1 was ready to race again July 7th in the Coke Zero 400 at none other than the world-famous Daytona International Speedway; however, the race was called due to weather. Our team won’t be deterred, though. We’re still looking for our next race; what race should we enter?
Alpha Warrior would like to officially thank NASCAR for providing the platform to honor our American heroes and Enlisted Nine Fight Company for the invitation to get involved.
As for CSM (R) O’Brien’s take on how William was honored: “I think we did
a great job memorializing him on that weekend.” For Alpha Warrior: Mission
(Pictures In Order Of Appearance From Top Of Page & Left To Right: The 53 Chevrolet Camaro zL1, The Pitstop, Another angle of the car, BJ McLeod on the steps, BJ McLeod leaning against the vehicle, Tires to be used for the race, (Respectively) Rick Ware, CSM (R) Mike Hatfield, & CSM (R) Dan O’Brien, Aerial activity at Charlotte Motor Speedway)